About Us

Y&D Beauty Cosmetics (“Y&D”) provides and sells professional cosmetics and natural products in United Arab Emirates (“UAE”) and the Middle East. Y&D has a team of highly experienced shareholders and stakeholders with more than 20 years in the cosmetics industry. Along with its parent company Sahra Group’s financial capability and management, and our unique and niche products, we will succeed in taking a good share of the UAE market.

At Y&D, we believe that beauty is not just skin deep; it’s an art form, an expression of your unique self. We are passionate about empowering individuals to embrace their natural beauty, enhance their features, and express their creativity through our wide range of high- quality cosmetics and skincare products.

We understand that beauty is a deeply personal journey, and that’s why we’re committed to offering a diverse and inclusive range of products that cater to all skin types, tones, and styles. We want everyone to feel confident and comfortable in their own skin. Y&D is dedicated to offering high-quality, ethically sourced, and innovative beauty products that cater to a diverse range of skin types and preferences. Our products are formulated with the finest ingredients and are known for their exceptional results and positive impact on skin health.

What We Offer

Product & Services

Sales & Support

Training

Here is a glimpse of the product categories we offer:
– Skincare: Our skincare line includes cleansers, moisturizers, serums, and sunscreens, designed to address various skin concerns and deliver radiant results.
– Cosmetics: From foundations and concealers to eyeshadows, lipsticks, and more, our cosmetics line boasts an array of colors and formulations to suit every complexion and style.
– Haircare: We offer a range of haircare products, including shampoos, conditioners, and styling products, designed to promote healthy and beautiful hair.
– Fragrances: Discover our collection of captivating fragrances, ranging from fresh and floral scents to exotic and alluring options.
– Men’s Grooming: We also cater to the grooming needs of men with a dedicated line of skincare and grooming products.
– Baby Care: We cater the next generation with our products especially formulated for their skin types and sensitivities.
We believe that our products will not only meet but exceed the expectations of consumers, enhancing our reputation for offering premium beauty solutions.

ECRU

NEW YORK

ECRU New York is an elite collection of hair and beauty products, crafted by expert stylists and makeup artists. With over 45 years of expertise in the hair and beauty industry, every ECRU New York product is meticulously designed to TREAT and PERFORM. CLEAN. FRESH. MODERN. CLASSIC.

TREAT Developed in collaboration with a world-renowned chemist, our products boast skincare-grade formulas that reveal and maintain healthy, gorgeous hair.

PERFORM Inspired by the latest fashion trends, our acclaimed styling products deliver exceptional performance, from everyday looks to high-fashion runway styles. Engineered to excel under the most demanding conditions, our formulas provide the perfect balance of flexibility and strength.

JFT COSMETICS

PARIS

Believing in a revolutionary shift in cosmetics, JFT crafted a unique, natural, and affordable product. After two years of research, Labocréation (Paris) and Robertet (Grasse) created a patented formula with a spectacular texture and fragrance.

Our moisturizing cream transforms into a cleanser with a unique natural surfactant, Wheat Amino Acid, activated only with water. This exceptional blend of natural moisturizing ingredients leaves your skin soft and radiant.

For today’s active, busy woman—whether sporty, zen, at the office, home, or traveling—we’ve created a product that simplifies your routine and gives you a fantastic glow!

Its lightweight texture melts into your skin, enriched with a super dose of organic Coprah and Aloe Vera for hydration, Shea Butter for deep nourishment, and Wheat Amino Acid to remove impurities, leaving your skin dewy and brighter.

ENFANCE

PARIS

Enfance Paris presents a distinguished range of certified organic skincare products, meticulously crafted to meet the unique needs of children’s skin from birth to adolescence. Pioneering the development of exclusive, uncompromised, and innovative age-specific formulas, Enfance Paris leads the way in children’s skincare. Every ingredient is thoughtfully selected for its benefits tailored to each child’s age, eliminating unnecessary additives. The brand prides itself on offering pure, effective beauty care with concise formulations that respect the skin. Made in France and entirely vegan, Enfance Paris products embody an elegant and poetic lifestyle.

With Us. Be Beautiful. Be Colorful. and Be You.

Get Free Email Updates!

Join us for FREE to get instant email updates!